The competition includes two stages of review: preliminary review and final review. The primary content of the preliminary round is as follows:

In order to enhance the vitality and competitiveness of Dapeng's commercial brand, the competition will take Dapeng's restaurants, bars, grocery stores, agritainments, snack bars, B&Bs and other stores as propositions to encourage the public to propose creative and feasible store design schemes. Authors of excellent design works can communicate and negotiate with relevant departments and store owners in the future to promote the implementation of design works, and inject new vitality and fun into the business environment of Dapeng.

The design of this competition will be carried out in the stores determined by the sponsor and organizers. After registration, the sponsor and organizer will designate a store for design and provide the basic material package. If you need to know more about the details of the store or street, you can go and carry out a site inspection, which the sponsor and organizer do not make specific arrangements.

Participants shall consider the local culture and characteristic positioning of the store venue, combine the store brand characteristics to design, and take the design of the store LOGO, light box, window and other elements into account. The design proposal submitted shall include the design draft, the effect drawing, the theme color matching and the drawing that, the participant thinks, could express the design idea.

For detailed submission requirements for the preliminary round and final round, please refer to the attachment: “Pengyou Cup” Creative Store Signage Design Competition.

University teachers and students worldwide, design agencies, design studios and enthusiasts, and local business operators in Dapeng (B&Bs and restaurant owners, etc.), are welcome to join the competition as individuals or as teams.

For university students registering as teams, the total number of students in a team should not exceed five, with up to two advisors. For other teams, the total number of participants should not exceed five.

Note: The competition is open for registration from June 5th, 2024 and will uniformly release the files on June 14th, 2024. Participants who register after June 14th, 2024 will receive the files within 2 working days. All dates provided are in Beijing Time (GMT+8). The sponsor and organizers reserve the right to change the schedule as appropriate.

Eight outstanding designs will be selected based on the opinions of experts, the sponsor/organizers, and store owners. Each winner will receive a cash prize of RMB 10,000 (pre-tax) and a certificate of award.

Obtain documents and submit entries

1. Click the link at the end to download the Registration Form, Intellectual Property Agreement, Rules of the “Pengyou Cup” Creative Store Signage Design Competition, and other relevant documents.

2. All entries will be submitted electronically. When submitting your work, please package all required files (including electronic work, Registration Form, Intellectual Property Commitment Letter, and participant identification) into a compressed file (.ZIP) and send it to our designated email address: dpdz-shop@lingyuezx.com. The email title should indicate the following: store code + name (individual, team or institution),. Please also include the contact person and phone number in the email body.

3. If you do not receive an email reply within three working days of submission, please resubmit your work. The initial successful submission date will be considered the official submission date.

4 .The deadline for preliminary submissions is 3:00 PM (GMT+8), July 11, 2024. Late submissions will be considered invalid.

Legal matters

1. All documents related to or generated from this competition that participants receive from the sponsor and organizers, regardless of the format or medium and whether disclosed orally, visually, or in writing, are confidential. Participants are obligated to keep such documents confidential indefinitely.

2. Before the announcement of the review results, participants must not disclose, publish, or display their submissions by any means, or permit any third party to use the said submissions in any form without permission from the sponsor and organizers, the failure of which will result in legal liability and disqualification from the competition.

3. All submissions must conform to the theme of the competition, the socialist core values, national laws and regulations, and the principle of public order and good customs. No submission should contain content with negative connotations or ambiguities that provoke unwanted misunderstanding. Participants shall be responsible for any controversies or legal disputes arising from their submissions.

4. Participants must ensure that their submissions are original and do not infringe on third-party intellectual property rights (IPS). Participants involved in related IPS infringement shall bear all legal consequences arising therefrom. The sponsor and organizers may pursue legal action against infringing participants, disqualify them, and require the return or withholding of any related fees. The sponsor and organizers may also take measures to mitigate any negative impact arising therefrom.

5. Participants shall ensure their submissions have not been previously published in any media, including but not limited to press, magazines, or websites, or entered in other competitions. Where a submission is involved in intellectual property disputes, the sponsor will disqualify the participant involved, who shall bear all legal consequences.

6. The sponsor and organizers may use all designs, works, ideas, and intellectual outputs from the competition in any promotional scenarios and for promotional purposes on any platform around the world. This includes publishing and exhibiting the submissions and introducing, showcasing, and evaluating the designs through media, professional magazines, professional publications, or other formats. The sponsor and organizers refuse any patent claims or compensation. Participants may not make any claims or compensation requests to the sponsor or organizers based on patent rights, trademark rights, industrial design rights, or other intellectual property rights, regardless of whether they have won any award during the competition.

7. The sponsor and organizers hold the copyright and related intellectual property rights for the design, work, ideas, intellectual output, and other elements of all winning submissions globally. Participants retain the right of paternity for their designs. The sponsor and organizers may modify and apply the designs and works of the winning submissions based on the actual circumstances of the project, and any new intellectual property and the associated rights arising from these modifications belong jointly to the sponsor and organizers. Participants cannot make any demands to the sponsor and organizers regarding the integrity of their work. Other organizations wishing to use the IP design and works belonging to the sponsor must obtain consent from the sponsor and co-organizers.

8. Authors of winning submissions may not copy or reproduce their designs for any third party. Promotional activities for such designs must acquire prior consent from the sponsor and organizers (the agreed items/content and scope shall be subject to written confirmation). Participants shall comply with the confidentiality agreements in the Competition Rules concerning all materials, including texts, images, and audio and video, involved in winning submissions.

9. Non-winning submissions will not be used by the sponsor for any purpose other than promotion. The copyright for these works remains with the original authors.

Miscellaneous

1. No fees will be charged to participants for entering this competition.

2. After the winners are announced, the sponsor and organizers will not provide any explanations regarding the review process or reasons for failure to win of other entries.

3. Participation in this competition implies acknowledgment and acceptance of all the terms and requirements outlined in the Competition Announcement and Competition Rules.

4. The sponsor reserves the right to the final interpretation of these Competition Rules. In the event of any inconsistency between the Chinese and English texts, the Chinese text shall prevail.