Participants should draw inspiration from Dapeng’s natural environment, historical and cultural heritage, and future development vision to create distinctive IP images and visual symbols that enhance and promote Dapeng’s brand identity.

The competition, as a category mentioned above, is divided further into two subcategories: IP Image Design (“IP Group”) and VI Visual Design (“VI Group”). Participants can choose to enter one or both subcategories.

IP subcategory

1. Participants are required to submit a basic IP basic image for Dapeng, which can be an individual or a group image. The submission should feature a clear theme and a concise, elegant, and innovative design that demonstrates Dapeng’s landscapes, cultural features, and future vision.
2. The design must include at least one primary visual IP image and provide either a set of three-view drawings (front, side, and back) or a six-view 3D modeling (one or both options are acceptable).

VI subcategory

Participants are required to submit a visual symbol for Dapeng and provide a set of drawings featuring a logo and a slogan, which should be created by the participants and include characters of “大鹏.”

For detailed submission requirements for the preliminary round and final round, please refer to the attachment: Rules of the “Pengyou Cup” IP Image and VI Design Competition.

University teachers and students worldwide, design agencies, design studios and enthusiasts, and local business operators in Dapeng (B&Bs and restaurant owners, etc.), are welcome to join the competition as individuals or as teams.

For university students registering as teams, the total number of students in a team should not exceed five, with up to two advisors. For other teams, the total number of participants should not exceed five.

The competition will proceed in three stages: Registration and Preliminary Round, Final Round and Review, and Exhibition.

Note: All dates provided here are in Beijing Time (GMT+8). The sponsor  and organizers reserve the right to change the schedule as appropriate.

The competition will present 13 awards to participants in the IP category and the VI subcategory, respectively. Prizes include cash rewards and Dapeng tourism packages(Including Dapeng travel board and lodging). The cash prizes are pre-tax, and winners should undergo taxation procedures and pay taxes on their own. The awards are as follows:

Gold prize: 1 participant, bonus of RMB 50,000, awarded a trophy and certificate;

Silver prize: 1 participant, bonus of RMB 10,000, awarded a trophy and certificate;

Bronze prize:1 participant, bonus of RMB 5,000 , awarded a trophy and certificate;

Emerging Designer: The award will be presented to 5 participants, each receiving a Dapeng tourism package equivalent to RMB 2,000, along with a certificate.

Outstanding Student Work: The award will be presented to five participants, each receiving a Dapeng tourism package equivalent to RMB 1,000, and a certificate.

(Note: To ensure the quality of the winning entries, the sponsor and co-organizers reserve the right to leave some awards vacant or reduce the number of awards presented, pending unanimous agreement from all judges. A participant cannot win both awards; the Outstanding Student Work award is only available to university participants.)

Obtain documents and submit entries

1. Click the link at the end to download the Registration Form, Intellectual Property Agreement, Rules of the “Pengyou Cup” IP Image and VI Design Competition, and other relevant documents.

2. All entries shall be submitted electronically. When submitting their works, authors shall submit the complete package (.zip) of entry documents to dpdz-ip@lingyuezx.com, which shall include preliminary entries, Registration Form, Intellectual Property Commitment Letter, and the identity information of participants. The email subject shall be marked as follows: Entry subcategory (IP group /VI group) + individual author name/individual team name/organization name + contact information, and specify the contact person and contact phone number in the body of the email.

3. If you do not receive an email reply within three working days of submission, please resubmit your work. The initial successful submission date will be considered the official submission date.

4. The deadline for preliminary submissions is 3:00 PM (GMT+8), July 3, 2024. Late submissions will be considered invalid.

Legal matters

1. All documents related to or generated from this competition that participants receive from the sponsor and organizers, regardless of the format or medium and whether disclosed orally, visually, or in writing, are confidential. Participants are obligated to keep such documents confidential indefinitely.

2. Before the announcement of the review results, participants must not disclose, publish, or display their submissions by any means, or permit any third party to use the said submissions in any form without permission from the sponsor and organizers, the failure of which will result in legal liability and disqualification from the competition.

3. All submissions must conform to the theme of the competition, the socialist core values, national laws and regulations, and the principle of public order and good customs. No submission should contain content with negative connotations or ambiguities that provoke unwanted misunderstanding. Participants shall be responsible for any controversies or legal disputes arising from their submissions.

4. Participants must ensure that their submissions are original and do not infringe on third-party intellectual property rights (IPS). Participants involved in related IPS infringement shall bear all legal consequences arising therefrom. The sponsor and organizers may pursue legal action against infringing participants, disqualify them, and require the return or withholding of any related fees. The sponsor and organizers may also take measures to mitigate any negative impact arising therefrom.

5. Participants shall ensure their submissions have not been previously published in any media, including but not limited to press, magazines, or websites, or entered in other competitions. Where a submission is involved in intellectual property disputes, the sponsor will disqualify the participant involved, who shall bear all legal consequences.

6 .The sponsor and organizers may use all designs, works, ideas, and intellectual outputs from the competition in any promotional scenarios and for promotional purposes on any platform around the world. This includes publishing and exhibiting the submissions and introducing, showcasing, and evaluating the designs through media, professional magazines, professional publications, or other formats. The sponsor and organizers refuse any patent claims or compensation. Participants may not make any claims or compensation requests to the sponsor or organizers based on patent rights, trademark rights, industrial design rights, or other intellectual property rights, regardless of whether they have won any award during the competition.

7 .The sponsor and organizers hold the copyright and related intellectual property rights for the design, work, ideas, intellectual output, and other elements of all winning submissions globally. Participants retain the right of paternity for their designs. The sponsor and organizers may modify and apply the designs and works of the winning submissions based on the actual circumstances of the project, and any new intellectual property and the associated rights arising from these modifications belong jointly to the sponsor and organizers. Participants cannot make any demands to the sponsor and organizers regarding the integrity of their work. Other organizations wishing to use the IP design and works belonging to the sponsor must obtain consent from the sponsor and co-organizers.

8 .Authors of winning submissions may not copy or reproduce their designs for any third party. Promotional activities for such designs must acquire prior consent from the sponsor and organizers (the agreed items/content and scope shall be subject to written confirmation). Participants shall comply with the confidentiality agreements in the Competition Rules concerning all materials, including texts, images, and audio and video, involved in winning submissions.

9. Non-winning submissions will not be used by the sponsor for any purpose other than promotion. The copyright for these works remains with the original authors.

Miscellaneous

1. No fees will be charged to participants for entering this competition.

2. After the winners are announced, the sponsor and organizers will not provide any explanations regarding the review process or reasons for failure to win of other entries.

3. Participation in this competition implies acknowledgment and acceptance of all the terms and requirements outlined in the Competition Announcement and Competition Rules.

4 .The sponsor reserves the right to the final interpretation of these Competition Rules. In the event of any inconsistency between the Chinese and English texts, the Chinese text shall prevail.