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[International Brand Building] Lecture Review: Promoting Innovation and Entrepreneurship under the Transformation of the Times, Taking Design as the Brand Foundation of Investment

2015.08.28

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Shenzhen Center for Design

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SUMMARY:

On August 22nd, Professor Peter Vetter delivered a public lecture entitled “Design Investment” at OCT-LOFT A3+. The original two-hour lecture lasted more than three hours because of the ardent Q&A from audience. Now, let's review the highlights of the lecture together. The Design Investment lecture involves three progressive themes and a series of application sharing of specific cases, which talks about how to shape the brand with design.

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